Tue, 17 June 2008 What does Web 2.0 mean for nonprofits? How do you tell the story of your organization online? This session covered the latest online marketing and campaigning strategies and offered solutions that a nonprofit organization can employ despite limited resources. Greenpeace was used as an example of integrating YouTube, MySpace, and online to on-the-ground strategies in their campaigns, as an example of using cross-channel campaigning to amplify the overall results of each platform.
Presenters: Daniel Hartman, See3 Communications; Beka Economopoulos, Greenpeace Podcast edited by Stace Carter. Comments[0] |
